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Intermittent Punishment
The term intermittent punishment refers to punishing the response or responses targeted for change, only some of the time. As opposed to punishing the targeted response every time it occurs, without exception, as is done when continuous punishment is employed.
Punishing a response out of existence through intermittent punishment takes longer and is a more arduous undertaking than when that same task is accomplished through the much quicker process of continuous punishment.
Intermittent punishment constitutes what they call a schedule of reinforcement. Although I suppose, they could have just as aptly called it a schedule of punishment.